How to get people to care about yet another online checkout solution

By focusing on the fun part (buying stuff) and letting people see how Paze seamlessly and securely integrates into their shopping lives. Because it’s from the banks and credit unions they already use.

I lead creative on the winning pitch and for the development of the brand and the campaign.

Winner: 2025 ARF David Ogilvy Award for Best New/Emerging Brand - Silver